Strategic advice and straight talk so you can inspire your audience, expand your impact, and increase your profitability. Questions? Find the answers here.

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What is the Value of an Ideal Client Profile in 2019?

How to identify your ideal client and use this profile to more effectively sell your products and services.

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How Can I Improve the Positioning of My Business?

Positioning is telling the story of your business to people who both understand your value and need what you provide.

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How to Interpret the Language of Project Problems

Frustrated Designer at Desk

Understanding what problems tell you about your business is the first step to fixing them for good.

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