Strategic advice and straight talk so you can inspire your audience, expand your impact, and increase your profitability. Questions? Find the answers here.


What is the Value of an Ideal Client Profile in 2019?

How to identify your ideal client and use this profile to more effectively sell your products and services.

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How Can I Improve the Positioning of My Business?

Positioning is telling the story of your business to people who both understand your value and need what you provide.

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How to Interpret the Language of Project Problems

Frustrated Designer at Desk

Understanding what problems tell you about your business is the first step to fixing them for good.

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