
Pricing and the Value of Creativity
We struggle to price creative services because we aren’t thinking properly about the value of the creativity we share with the world.
How to Write an Engaging, Impactful About Story
The About page of your website is a key opportunity to build trust. Here’s how to share your story in a way that draws potential clients closer to you.
How an Extreme Focus on SEO Can Negatively Affect Lead Generation
Visibility is only part of the conversion equation.
Copywriting & Positioning
Refining Your Marketing Message and Strategy After a Shift in Your Brand
Marketing effectively after changes to your business
Copywriting & Positioning
Using Customer Testimonials to Build Credibility
How to use praise properly to market your business.
Sales & Profitability
Evaluating the Value of a Potential Project – A Practical Cost Benefit Analysis
Practical tips for calculating the real value of a project.