Building an Authentic Brand Strategy
So you can get more clients and achieve your sales goals
Authenticity has become a marketing buzzword. So have terms like relevance and engaging. The terms might seem exciting and even fresh, but they are just popular ways to talk about using brand strategy to build a trusting relationship with your potential clients and customers.
Ideally, you want people to think of your brand when they want or need a service (or product) you sell. Before they can do that, they need to understand (a) what you do and, more importantly, (b) why you do it.
But of course… not only must your brand share those important aspects of your business… it must be memorable. But not in a bad way.
Ultimately, you want people to like and trust your brand. You want them to go to you first when they have a need and refer your brand to their friends and colleagues. You want the marketplace to build a mental story around your brand – one that keeps them engaged with your marketing and makes it easy for them to buy from you again and again.
You want to build a beloved brand… and that’s the exact focus of a recent conversation I had with the good people at Authority Magazine. My interview with them published on January 5, 2020 and you’ll want to check it out.
Wondering how YOU can build a beloved brand?
The article above shares five things I recommend for building authenticity and warmth into your brand strategy. The tips I share there will get you started… but there’s more to the equation, for sure.
I believe the most valuable marketing asset of your business is your brand. Rather than simply allowing your company to drift into a brand position over time, I suggest intentionally curating a brand that’s fully aligned with your goals and the values that matter most to your business and your team.
Over the next few weeks, I’ll be focused on brand strategy and positioning, and I’m looking forward to sharing fresh content with you to help you think strategically about building an effective, beloved, and powerful brand.
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Want to talk to me specifically about your brand and how you can build on it to create effective marketing for your business? Just contact me to start the conversation.
While client work and operational tasks feel incredibly valuable, they are actually less important than the work we do strategically inside our businesses.