
Archive: Copywriting & Positioning
Copywriting & Positioning
Need client engagement? Use storytelling.
Storytelling is powerful. Leverage it to connect with your clients.
Copywriting & Positioning
Building Copywriting Skills
Getting the help you need to shift your message.
Copywriting & Positioning
Brand Position: The Confusing Concept That Makes You Money
Ever wonder why some brands stand out while others fade into the background?
Copywriting & Positioning
Refining Your Marketing Message and Strategy After a Shift in Your Brand
Marketing effectively after changes to your business
Copywriting & Positioning
Using Customer Testimonials to Build Credibility
How to use praise properly to market your business.
Copywriting & Positioning
Tips for Successfully Doing Your Own Website Copywriting
How to effectively tell your story
Copywriting & Positioning
How to Write an Engaging, Impactful About Story
The About page of your website is a key opportunity to build trust. Here’s how to share your story in a way that draws potential clients closer to you.
Copywriting & Positioning
How to Use Business Storytelling to Connect with Customers
Using emotional writing to build relationships.
Copywriting & Positioning
Writing Tips for Marketing Your Business Online
Curating my best advice so you can access it often.
Copywriting & Positioning
How to Create an Effective Lead Magnet or Opt-in
Most list-building strategies begin with a lead magnet – a free resource people can access or download when they agree to join your list. This is a common marketing tactic…
Copywriting & Positioning
Using Customer Testimonials to Build Credibility
How to use praise properly to market your business.
Copywriting & Positioning
How to Write an Effective Email Nurture Series
Building trust after people join your list
Copywriting & Positioning
My Simple System for Writing Conversationally and Avoiding Writer’s Block
How to stop overthinking so you can start actually creating content.
Copywriting & Positioning
Writing An Email Sales Funnel? Ask This Question.
The clarifying question you must ask before writing a sales funnel email
Copywriting & Positioning
What to Consider When Hiring a Copywriter
How to evaluate a copywriter and select the right person for your website copywriting project.
Copywriting & Positioning
How Can I Improve the Positioning of My Business?
Positioning is telling the story of your business to people who both understand your value and need what you provide.