Archive: Attracting the Right Clients
Copywriting & Positioning
Brand Position: The Confusing Concept That Makes You Money
Ever wonder why some brands stand out while others fade into the background?
Marketing & Lead Generation
What to Consider When Building a Marketing Strategy for 2020
Planning for marketing success in the new year
Copywriting & Positioning
Refining Your Marketing Message and Strategy After a Shift in Your Brand
Marketing effectively after changes to your business
Copywriting & Positioning
Using Customer Testimonials to Build Credibility
How to use praise properly to market your business.
Copywriting & Positioning
How to Write an Engaging, Impactful About Story
The About page of your website is a key opportunity to build trust. Here’s how to share your story in a way that draws potential clients closer to you.
Marketing & Lead Generation
How to Start a Lead Nurturing Conversation
Warming up potential clients without being pushy or rude.
Copywriting & Positioning
Using Customer Testimonials to Build Credibility
How to use praise properly to market your business.
Marketing & Lead Generation
3 Ways to Market Effectively Using Case Studies
How to use case studies as a strategic marketing tool.
Marketing & Lead Generation
How To Attract High-Value Clients
Wondering how YOU can draw more high-value clients to your creative or professional service business? Here’s my advice.
Copywriting & Positioning
How Can I Improve the Positioning of My Business?
Positioning is telling the story of your business to people who both understand your value and need what you provide.
