Archive: Delivering Value
Sales & Profitability
Creative Marketing Strategies to Introduce Your Services and Build Goodwill
How generosity promotes your business.
Sales & Profitability
Pricing and the Value of Creativity
We struggle to price creative services because we aren’t thinking properly about the value of the creativity we share with the world.
Sales & Profitability
How to Profitably Serve More Than One Type of Ideal Client
The smart way to balance different client types
Marketing & Lead Generation
How to Start a Lead Nurturing Conversation
Warming up potential clients without being pushy or rude.
Sales & Profitability
My System for Overcoming Objections in Sales Conversations
How to communicate effectively and close more deals
