Creative work involves close collaboration with clients. For web designers and copywriters alike, it takes careful listening to avoid difficult clients. Here’s how.

Wondering how YOU can draw more high-value clients to your creative or professional service business? Here’s my advice.

Ever wonder why some brands stand out while others fade into the background?

So you can get more clients and achieve your sales goals

Planning for marketing success in the new year

Marketing effectively after changes to your business

How adding obstacles boosts your conversion rates and makes it easier for potential clients to say yes to your proposals.

How to identify your ideal client and use this profile to more effectively sell your products and services.

Positioning is telling the story of your business to people who both understand your value and need what you provide.