Archive: Positioning
Copywriting & Positioning
Brand Position: The Confusing Concept That Makes You Money
Ever wonder why some brands stand out while others fade into the background?
Marketing & Lead Generation
Building an Authentic Brand Strategy
So you can get more clients and achieve your sales goals
Marketing & Lead Generation
What to Consider When Building a Marketing Strategy for 2020
Planning for marketing success in the new year
Copywriting & Positioning
Refining Your Marketing Message and Strategy After a Shift in Your Brand
Marketing effectively after changes to your business
Sales & Profitability
The Unexpected Way to Simplify Your Freelance Sales System
How adding obstacles boosts your conversion rates and makes it easier for potential clients to say yes to your proposals.
Sales & Profitability
What is the Value of an Ideal Client Profile in 2019?
How to identify your ideal client and use this profile to more effectively sell your products and services.
Marketing & Lead Generation
How To Attract High-Value Clients
Wondering how YOU can draw more high-value clients to your creative or professional service business? Here’s my advice.
Copywriting & Positioning
How Can I Improve the Positioning of My Business?
Positioning is telling the story of your business to people who both understand your value and need what you provide.
