Writing Tips for Marketing Your Business Online

by Michelle Hunter

Curating my best advice so you can access it often.


Marketing your business online means perfecting your messaging and creating effective copy while staying on brand and authentic. This is copywriting, and it’s not as easy as it looks. Struggling to write your marketing copy for your business? My writing tips can help you develop an effective writing style and properly structure the material you create. 

My Simple System for Writing Conversationally and Avoiding Writer’s Block

Writing conversationally sounds easy. Just “write like you talk” and you’ll be okay. Sounds simple until you actually sit in front of your computer and try to write something. Why? Because while many marketing experts instruct people to write conversationally, very few actually tell you exactly how to do it. Let’s change that, shall we? 

Read this article. 

Writing an Effective About Page for Your Website 

The About page of any website is prime sales real estate. It is a key opportunity to build trust and draw potential clients closer to working with your business. But, it’s also one of the more difficult bits of website content for most people to write. Looking for writing tips to craft an engaging, impactful About page for your business website? You’re in the right place. 

Read this article. 

Creating an Email Sales Funnel to Market Your Business

Many books and courses promote the idea of using an email sales funnel to promote your products or services. They make it sound simple, but then leave business owners like you to figure out the details. No wonder so many people I speak with are confused and struggling. 

Before you can map out a winning email funnel, you must ask yourself some foundational questions and set a bit of strategy. Don’t worry, I’ll guide you through it step by step. 

Read this article. 

Ready with your strategy and confident in your approach? Great! Here’s how to structure an email nurture campaign so that it drives new customers and clients to your business. 

Read this article. 

What to Consider When Hiring a Copywriter

Of course, sometimes the most effective way to get a crucial task done is to hire an expert. Leaders recognize when delegating key marketing tasks makes sense and actually generates better results than the DIY approach. Before you sign a contract or pay a deposit to a freelance writer, check out my thoughts. You’ll want to do your due diligence. 

Read this article. 

Effective marketing begins with good messaging. Good messaging is built on a foundational understanding of the value of your work. 

There’s more to messaging than writing ability. During my years writing sales and marketing copy, I realized the message is only effective when the core conversation is powerful and on point. I work with creative entrepreneurs and established professionals to build effective core messaging that drives business growth. Interested in learning more? Let’s talk. 

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